Teenagers, male and female (15-25)
We think our film opening would appeal to them because:
- Strong female characters - someone they can relate to/admire
- Horror genres popular with male audiences
- Chick-flick genre popular with females
Here is an example of our target audience and the things they are interested in:
Girls:
- Pop culture - celebrities, music, tv
- Going out with their friends - partying
- Fashion
- Going to the cinema
- Social Networking
Boys:
- Sports
- Hanging out with friends
- Music
- Gaming
- Spending time on the internet
We also have a secondary audience of: adult fans of horror or chick-flick genres.
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